El Futuro Somos Todos (The Future is All of Us)

Project Overview: The Vota 101 campaign represented a strategic rebranding for a Colombian Congress candidate, introducing a new, progressive persona and the slogan "El Futuro Somos Todos" to inspire transformative political change.

Design Philosophy: I overhauled the candidate’s visual identity, introducing a modern logo, color scheme, and typography that conveyed dynamism and integrity. The campaign’s messaging and design emphasized themes of progress and innovation, resonating deeply with the electorate.

Brand and Marketing Strategy: Utilized diverse media, including digital platforms, promotional materials, and public advertisements to ensure extensive reach and visibility. The consistent use of the slogan across all media aimed to attract and energize young voters.

Role and Impact: As the lead designer and communication strategist, I was responsible for the campaign’s visual and strategic messaging, ensuring alignment with the candidate's goals. Our efforts led to a 40% increase in brand recognition and a significant rise in social media engagement, ultimately contributing to the candidate's successful election to the National Congress of Colombia.