The New Classic

Project Overview: Eranova expertly fuses classical elegance with contemporary design to redefine luxurious living globally. Known as "The New Classic," it offers a unique blend of practical beauty.

Design Leadership: As Chief Designer, I melded iconic design elements with modern aesthetics in advertising campaigns targeting design connoisseurs, emphasizing furniture with timeless appeal.

Brand Development: I led the creation and international positioning of Eranova's brand identity, using digital and print marketing to solidify its reputation as a luxury furniture leader.

Marketing Execution: I managed a comprehensive marketing strategy that leveraged digital and traditional media, enhancing global visibility and customer interaction.

Impact and Recognition: The strategic design and marketing initiatives significantly increased global recognition and sales, affirming Eranova’s status in the luxury furniture market.