Celebrating Originality

Project Overview: The 60th Anniversary of Adidas Originals was a tribute to the brand's enduring originality and innovative spirit, emphasizing its historic impact on fashion and culture.

Objective: To highlight Adidas Originals’ heritage and strengthen its emotional resonance through a unique, creative showcase.

Art Direction: As Art Director, I led an interactive brand activation that allowed guests to experience the essence of Adidas Originals, featuring creatively designed, buildable invitations that set a tone of innovation.

Design and Implementation: I oversaw all visual and experiential aspects of the event, from conceptualizing innovative invitations to orchestrating the event setup, each element crafted to amplify the brand’s iconic status.

Marketing and Promotion: Managed targeted promotional efforts across digital platforms, including social media and Adidas’s website, ensuring strategic alignment and enhanced brand visibility through effective online marketing collaborations.

Impact: The event significantly boosted Adidas Originals’ profile, celebrated for its originality and innovation, enhancing brand visibility and fostering deep, lasting loyalty among its audience.