Project Overview: Developed to transform user interaction with Barcelona’s tram system, the TRAM Barcelona App was the city’s first dedicated application, facilitating route searches and ticket purchases to enhance user convenience and operational efficiency.

Design Philosophy: The app featured a clean, user-friendly interface that integrated all tram routes with real-time updates and ticket purchasing capabilities, significantly improving the public transit experience.

Brand Identity and Reach: Available for iOS and Android, the app served as a comprehensive digital resource for tram users, enhancing navigation with features like GPS tracking and route optimization.

Marketing and Digital Strategy: Designed for intuitive use, the app catered to a diverse user base, ensuring reliability and seamless synchronization with tram schedules and routes.

Role and Impact: As the Online Art Director, I led the creative direction and design process, collaborated with engineering teams, and ensured the app combined aesthetic appeal with technical robustness. The TRAM Barcelona App notably improved public transit accessibility and efficiency, leading to increased user satisfaction and public transportation usage, setting a new standard in urban transit apps.