Projects into Operations

Project Overview: HydroSmart, an Ecuadorian consultancy, focuses on sustainable energy solutions, combining water management ("hydro") and innovative technology ("smart"). The company emphasizes ecological responsibility while working with public and private sectors on renewable energy initiatives.

Design Philosophy: The brand identity, echoing HydroSmart's commitment to sustainability, features a logo with water droplets and leaves, symbolizing renewable energy and environmental harmony. The typeface and color palette were chosen to represent clarity and innovation.

Brand Identity and Global Reach: As the lead designer, I crafted HydroSmart’s brand identity, directing all branding materials and campaigns to position the company as a leader in sustainable energy solutions.

Marketing and Digital Presence: I designed an extensive suite of marketing materials, including a comprehensive brand manual, to promote HydroSmart’s services on its website and industry platforms, targeting international organizations and showcasing the benefits of hydroelectric projects.

Role and Impact: My responsibilities included developing the branding strategy, executing all design elements, maintaining brand consistency, and creating presentation materials for international investors. The project was nationally recognized for its innovative approach to merging aesthetic design with ecological responsibility, setting new standards in the energy sector and advancing environmental and technological goals.