Susana Aegerter

Army Projection

Colombian Army projection

Project Overview: This project aimed to strategically disseminate vital information to key audiences through a combination of editorial publications and presentations, focusing on the Colombian Army's roles post-peace agreement.

Design Philosophy: Utilized a mix of editorial content and digital presentations, structured in modules for adaptable presentation contexts. The design featured sophisticated graphics, charts, and infographics to enhance strategic communication.

Brand Identity and Reach: The materials were crafted for high-stakes use, including strategic meetings with military, government leadership, and international delegations, ensuring the effective conveyance of complex military strategies.

Marketing and Digital Strategy: Integrated impactful visuals with precise messages to make complex information easily understandable for diverse, strategically important audiences.

Role and Impact: As project leader, I was responsible for crafting communication messages, directing the artistic vision, leading a team of military and creative professionals, and coordinating with senior military leaders to align content with the army's strategic goals. The project significantly enhanced the military's strategic communication capabilities, facilitating informed discussions on the security landscape and strategic intentions.

Army Projection
Army Projection
Army Projection
Army Projection
Army Projection
Army Projection
Army Projection
Army Projection
Army Projection