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Project Overview: The Speak Up campaign, designed for the IDB Group, aimed to create a safe and reliable workplace by encouraging open feedback among employees, fostering inclusivity, and ensuring all voices are heard, enhancing the company's commitment to a collaborative and respectful work environment.

Design Philosophy: The campaign utilized engaging, straightforward communication materials, featuring inviting graphics that embodied the values of trust and inclusivity. Tools like digital displays and interactive sessions maximized reach and impact.

Brand Identity and Execution: As the leader of the campaign’s brand identity, I managed the development and distribution of materials through the IDB Group’s intranet, internal newsletters, and emails, ensuring effective organizational engagement.

Marketing Strategy: I employed a variety of communication methods including digital newsletters, posters, and online platforms to foster open dialogue and enhance engagement across all levels of the organization.

Impact: The Speak Up campaign significantly improved communication and collaboration within IDB Group America, receiving high praise from employees and management alike for its role in cultivating a more cohesive and supportive workplace culture.