Capturing the Spirit of the Andes

Project Overview: Sur Profundo was crafted as a unique brand for an international adventure tourism operator in the Andes mountains of Ecuador, aimed at resonating with adventure seekers.

Design Philosophy: The brand identity embodies the Andes' rugged beauty and adventurous spirit, combining modern aesthetics with traditional Andean symbols in its logo and visual elements.

Brand Identity and Reach: Utilized a mix of digital and print media, along with branded merchandise, to promote Sur Profundo across various channels including the official website, social media, travel brochures, and international travel expos.

Marketing Strategy: Developed a cohesive visual and online presence to create an immersive brand experience that appeals to adventure enthusiasts worldwide.

Role and Impact: As the lead designer and brand strategist, I was responsible for conceptualizing the brand identity, overseeing all visual branding efforts, and coordinating with marketing teams to ensure alignment with business objectives. The initiative significantly boosted Sur Profundo’s recognition as a premier adventure tour operator, increasing bookings and enhancing the promotion of Ecuador as a leading adventure tourism destination.