From Earth to Art

Project Overview: Brand Inspired by the Muisca goddess of creation, BACHUÉ transforms natural materials into esteemed South American crafts, blending historical artisanship with modern consumer interaction through an innovative e-commerce platform targeting primarily Europe.

Design Philosophy: The visual identity of BACHUÉ merges pre-Columbian artistry with contemporary design elements, including a distinctive logo and color palette that reflect the cultural depth of the Muisca heritage. The platform provides immersive user experiences with artisan profiles and story-driven product presentations, emphasizing ease of navigation and global engagement.

Brand Development: I developed BACHUÉ's global brand identity, managing all aspects from logo creation to extensive digital and print marketing campaigns, positioning the brand as a luxury artisan name worldwide.

Marketing Execution: Utilized digital tools on the BACHUÉ e-commerce site to captivate a broad audience with high-resolution images and interactive content, enhancing visibility and engagement, particularly in the European market.

Impact: BACHUÉ has significantly elevated global appreciation for artisan crafts, setting a new standard for combining cultural heritage with modern e-commerce. The strategic digital presence and robust visual identity have cemented BACHUÉ’s status in the luxury artisan sector, especially noted for its innovation and cultural authenticity.